Pack Expo Selects - The Winners Are In
Results are in for the 2009 Pack Expo Selects Competition, and the prize goes to Robbie and Purex Complete 3-in-1 Laundry Sheets, submitted by Robbie.
Robbie was contacted to help The Dial Corporation (Henkel) to create a colorful, high-clarity package that could be easily recognized on the shelf and would hold exact placement of their Purex Complete 3-in-1 Laundry Sheets color pallet and graphics.
The difficulties lay in the innovative, irregular shape of the product; the many multiple images designed for prudent areas on a very innovative looking package; the ability to eliminate print distortion using a Polyolefin shrink film.
Printing on film and eliminating sleeves or labels gave Dial the ability to continue its sustainability concept by giving the consumer an all-in-one detergent, softener and anti-static product, in a convenient, refillable dispenser.
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