Innovations
At Robbie Fantastic Flexibles, we are constantly revolutionizing our packaging design capabilities. Our goal has always been to push the industry forward, from our early days of in-house ink blending to our present-day expertise of printing on environmentally responsible biodegradable film.
Our passion? To create imaginative, breakthrough solutions—tailored specifically for your business—that improve your bottom line and increase your market share. There’s nothing we enjoy more than creating a solution that surprises and delights you—and sends your profits soaring!
Take a moment to browse through our key innovations over the years, and see firsthand how Robbie is transforming the world of plastic packaging.
2008
First print completed on Biodegradable Film
Most films are not biodegradable, meaning they stay in a landfill forever. We are proud to offer quality printing services on film that biodegrades.
INSIGHT MEETS INGENUITY: Robbie used this technology to create an innovative, environmentally conscious package that features NatureFlex™. The Hot N Handy® Bio Pouch was awarded the 2009 Flexible Packaging Achievement Award by The Flexible Packaging Association (FPA) for this environmentally conscious package. The FPA honored Robbie with a second award for Sustainability and Environmental Achievement, calling the Hot N Handy® Bio Pouch “the best solution on the market for freshly prepared sandwiches.”
Read more about the Hot N Handy® Bio Pouch
Read more about the 2009 Flexible Packaging Achievement Award
2007
Lean Manufacturing Process
• Allows us to eliminate waste from our processes while improving the quality of our products.
• Gives us the opportunity to compete in a rising-cost market without passing along the costs to the client—and in some cases, we are even able to reduce costs.
• Helps us focus on our core strengths, such as speed to market and customization.
2005
Lamination capability in-house
• Having lamination capability in-house at Robbie gives us the flexibility to tailor the required packaging substrates. It also brings the lamination production and quality under our control, ensuring a more satisfying product.
• Our solventless lamination process contains no VOC’s, making it a very sustainable process. Once the lamination is cured, the chemicals used are inert.
First 150-line screen printed
• Allows us to increase the level of detail possible in the printed image, allowing the flexo to compete with gravure print quality.
• Requires much finer press tooling and excellent control of process variables, both assets for targeting the pouch market.
INSIGHT MEETS INGENUITY: Robbie is able to offer our customers lower-cost, high turnaround packaging solutions, helping to get our customer’s products onto the store shelves more quickly than competitors. It allows us to provide high-quality packaging solutions to our customers at an affordable price.
2004
Produced first job at 1600 feet per minute
• Our printing press runs its first production job at 1600 feet per minute, which is very fast by industry standards.
Changed standard to 133-line screen
• The 133-line screen increases resolution, as well as adds smoothness and detail to printed images.
• Requires more advanced tooling and finer control on the press floor.
First 6-color process print produced
• We are expanding the color gamut beyond the traditional four-color process, helping to pop out packaging designs. The 6-color process requires special separations to add in colors.
2003
Hot N Handy Pouch® Introduced
• Our Hot N Handy® Pouch offers bold colors and designs coupled with a special venting system that helps to maximize flavor freshness and texture.
• The Hot N Handy Pouch® has won many awards for sustainability and packaging excellence.
INSIGHT MEETS INGENUITY: The Hot N Handy® Pouch has revolutionized the flexible packaging industry, offering our customers a functional, effective packaging solution. Market research indicates that customers prefer the Hot N Handy® packaging over the traditional rotisserie chicken dome by a significant margin.
Beta site for Nu-Dot Technology
• We pushed the envelope on this new technology, implementing the beta site for Nu-Dot to offer cutting-edge technology to our customers.
INSIGHT MEETS INGENUITY: Robbie completes first production design for a customer using this technology.
2002
Produced first job at 1000 feet per minute
• Our printing press runs its first production job at 1000 feet per minute, fast by industry standards at the time.
2001
First screen printed on PromoSeal Tape
We are proud to be the first to screen print details on the sticky side of the PromoSeal Tape product, which is very difficult to do.
INSIGHT MEETS INGENUITY: Robbie is the first to introduce the PromoSeal® product with new colorful designs, helping customers to differentiate their signature product from the competition.
Read more about PromoSeal®
V8 first gearless 10-color press
• Robbie is the first to offer 10-color capability on a gearless press, with its infinitely variable repeat capability between minimum and maximum repeats.
1998
First to process print 75 gauge Polyolefin Shrink Bag
• Robbie brings technology and expertise to this market segment, providing customers with process-print 75 gauge Polyolefin Shrink Bags.
First to process print PVC
• As a result of our Vision II press capability, we are the only company in North America with the capability to process print on PVC. A special ink system is designed solely for this process.
First to process print 100 line 60 gauge Polyolefin
• Robbie is the first packaging company to offer customers complex printing options that were previously unachievable, helping to advance print quality in our markets.
1997
Spectrophotometer & X-Rite equipment to measure dots and color
• With this technology, we offer advanced color control and consistency when paired with our in-house ink blending.
Heaford Mounter leading to Microdot technology
• Part of our significant investment in new printing technology during this time period, giving our customers unprecedented high-end printing quality in the markets we serve.
Vision press on floor for sleeve technology—only second in the world
• Offers flexibility to our customers in markets that typically been served by low-end technology, and creates opportunities in the processor market with high-end print.
• This technology helps us provide fast changeover and short run machines to our customers, and allows us to develop advanced printing techniques on film that traditionally were simple print jobs.
1996
In-house ink blending
• Offering our customers in-house ink blending allows for custom color matching press-side for customer approvals. It also allows for tighter control of ink inventory and helps eliminate variability between batches.
• Allows for custom formulation in-house and reduces lead time on custom colors.
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